Friend of themusicsnob Eric Hebert over at Evolver is busy launching a new service for musicians called Label 2.0. It’s a service they will be offering to educate indie musicians on how to promote music and create buzz in the post-record label universe.
Check it out!
Label 2.0
Today’s guest post is written by Jonathan Sigmon, aka “Sigs”, founder of Signature Entertainment:
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Many artists and bands looking to take their music careers to the next level are looking for an artist manager. Putting together the right team around your band can be the difference between being a very talented local band or being [...]
Or: Don’t Confuse Supply with Demand
The use of music marketing technology is not in and of itself an act of music marketing
In my own errant quest to get people to hear my music (and pay me for it), I’ve made an understandable but large mistake. I thought that by using the millions of digital music [...]
Turning back to the old subject of this blog, how to promote independent music, Derek Sivers, founder of CD Baby, recently posted an article about how nobody’s going to help you out to advance your music career.
This is my experience on the subject. It’s not in anyone’s financial interest to help a struggling musician. [...]
I recently came across two great articles that lay out good marketing strategies for musicians with practically no money. So, no more excuses that you’re broke! Check ‘em out…
No Money Music Promotion Plan
The $52.45 Music Marketing Plan
Speaking of resources, this place seems to cover any topic you might think of. Though the insights may not [...]
I’ve been thinking a lot lately about niche marketing for music. Phil Robinson mentioned it in his MusicSnob interview, and Derek Sivers of CDBaby wrote a good post on it. Sivers says that by solving a particular need, you will sell more music.
The Problem
A lot of musicians approach people this way: “Hey, check out my [...]
For some great tips on marketing your music online, we recently turned to Eric Hebert, CEO of Evolvor Media. His company works with bands and labels to roll out successful web marketing campaigns. Here are his thoughts…
In your opinion, what are the essential social networking sites that bands MUST be on these days?
There are [...]
Do you want your web videos to look like this?
Or like this?
One of the problems with having a budget of practically zero for online music marketing is that it can be difficult to create good quality videos for the web. I have a decent digital camera, but the last time I created a video in [...]
My new music has been out for under two weeks, and I’ve had great responses so far. The most rewarding part has been using social networking sites and my music blog to reach out to people I haven’t talked to in a while and let them know what I’ve been up to, and to create [...]
Do Companies Selling Services to Musicians Target Mediocre Artists? And if so, so what?
The rise in tools for making independent music has created a booming target market for music biz “how-to” gurus, books, websites, etc. Including this blog. But the abundance of people that will never achieve “mainstream” popularity as musicians (some music biz people [...]
