Archive for the ‘Marketing Music’ Category

Nobody’s Going to Help You…

Thursday, December 18th, 2008

Turning back to the old subject of this blog, how to promote independent music, Derek Sivers, founder of CD Baby, recently posted an article about how nobody's going to help you out to advance your music career. This is my experience on the subject. It's not in anyone's financial interest ...

Free Music Marketing Strategies for Broke Musicians

Tuesday, September 9th, 2008

I recently came across two great articles that lay out good marketing strategies for musicians with practically no money. So, no more excuses that you're broke! Check 'em out... No Money Music Promotion Plan The $52.45 Music Marketing Plan Speaking of resources, this place seems to cover any topic you might think of. ...

Niche Marketing - Omar Hakim, Jack Kerouac, and Satan

Wednesday, August 27th, 2008

I’ve been thinking a lot lately about niche marketing for music. Phil Robinson mentioned it in his MusicSnob interview, and Derek Sivers of CDBaby wrote a good post on it. Sivers says that by solving a particular need, you will sell more music. The Problem A lot of musicians approach people this ...

Your Online Music Marketing Strategy - Evolvor Media

Tuesday, August 26th, 2008

For some great tips on marketing your music online, we recently turned to Eric Hebert, CEO of Evolvor Media. His company works with bands and labels to roll out successful web marketing campaigns. Here are his thoughts... In your opinion, what are the essential social networking sites that bands MUST be ...

How to Make Great Web Videos

Friday, August 22nd, 2008

Do you want your web videos to look like this? Or like this? One of the problems with having a budget of practically zero for online music marketing is that it can be difficult to create good quality videos for the web. I have a decent digital camera, but the last time ...

Use a Blog to Interact with Your Listeners

Tuesday, August 12th, 2008

My new music has been out for under two weeks, and I've had great responses so far. The most rewarding part has been using social networking sites and my music blog to reach out to people I haven't talked to in a while and let them know what I've been ...

Empires of Dreams

Wednesday, August 6th, 2008

Do Companies Selling Services to Musicians Target Mediocre Artists? And if so, so what? The rise in tools for making independent music has created a booming target market for music biz "how-to" gurus, books, websites, etc. Including this blog. But the abundance of people that will never achieve "mainstream" popularity as ...

Derek Sivers’ Incubator of Musician Services

Tuesday, August 5th, 2008

As head of CD Baby, Derek Sivers has been a go-to person on the web and at conferences for musicians looking to learn how to make it in the biz. Having recently sold CD Baby to Discmakers, Derek Sivers has begun work on a bunch of new projects, all with ...

Find Your Fans - A New MySpace Pay-per-Click Ad Program

Thursday, July 17th, 2008

MySpace recently launched "Find Your Fans," a pay-per-click service that allows you to create and publish an ad for your MySpace profile and position it in front of your target demographic. We're a little behind in noticing, since I haven't logged into my group's MySpace page in a while. It seems ...