Archive for the ‘Marketing Music’ Category

Music Label 2.0

Monday, June 22nd, 2009

Friend of themusicsnob Eric Hebert over at Evolver is busy launching a new service for musicians called Label 2.0. It's a service they will be offering to educate indie musicians on how to promote music and create buzz in the post-record label universe. Check it out! Label 2.0 No related posts.

Realistic Expectations of an Indie Manager

Tuesday, May 26th, 2009

Today's guest post is written by Jonathan Sigmon, aka "Sigs", founder of Signature Entertainment: ------------------------------------------------------------------------- Many artists and bands looking to take their music careers to the next level are looking for an artist manager. Putting together the right team around your band can be the difference between being a very ...

Don’t Confuse Technology with Marketing

Thursday, January 29th, 2009

Or: Don't Confuse Supply with Demand The use of music marketing technology is not in and of itself an act of music marketing In my own errant quest to get people to hear my music (and pay me for it), I've made an understandable but large mistake. I thought that by using ...

Nobody’s Going to Help You…

Thursday, December 18th, 2008

Turning back to the old subject of this blog, how to promote independent music, Derek Sivers, founder of CD Baby, recently posted an article about how nobody's going to help you out to advance your music career. This is my experience on the subject. It's not in anyone's financial interest ...

Free Music Marketing Strategies for Broke Musicians

Tuesday, September 9th, 2008

I recently came across two great articles that lay out good marketing strategies for musicians with practically no money. So, no more excuses that you're broke! Check 'em out... No Money Music Promotion Plan The $52.45 Music Marketing Plan Speaking of resources, this place seems to cover any topic you might think of. ...

Niche Marketing – Omar Hakim, Jack Kerouac, and Satan

Wednesday, August 27th, 2008

I’ve been thinking a lot lately about niche marketing for music. Phil Robinson mentioned it in his MusicSnob interview, and Derek Sivers of CDBaby wrote a good post on it. Sivers says that by solving a particular need, you will sell more music. The Problem A lot of musicians approach people this ...

Your Online Music Marketing Strategy – Evolvor Media

Tuesday, August 26th, 2008

For some great tips on marketing your music online, we recently turned to Eric Hebert, CEO of Evolvor Media. His company works with bands and labels to roll out successful web marketing campaigns. Here are his thoughts... In your opinion, what are the essential social networking sites that bands MUST be ...

How to Make Great Web Videos

Friday, August 22nd, 2008

Do you want your web videos to look like this? Or like this? One of the problems with having a budget of practically zero for online music marketing is that it can be difficult to create good quality videos for the web. I have a decent digital camera, but the last time ...

Use a Blog to Interact with Your Listeners

Tuesday, August 12th, 2008

My new music has been out for under two weeks, and I've had great responses so far. The most rewarding part has been using social networking sites and my music blog to reach out to people I haven't talked to in a while and let them know what I've been ...

Empires of Dreams

Wednesday, August 6th, 2008

Do Companies Selling Services to Musicians Target Mediocre Artists? And if so, so what? The rise in tools for making independent music has created a booming target market for music biz "how-to" gurus, books, websites, etc. Including this blog. But the abundance of people that will never achieve "mainstream" popularity as ...