MySpace Launches MySpace Music and Self-Serve Ad Program

The talk of the week seems to be the activity at MySpace, what with the launch of MySpace Music and their new self-serve ad platform.

Other sites are reporting on these goings-on much more than I care to, so if you’re interested, check out Hypebot‘s by-the-minute MySpace reporting for coverage of the MySpace Music negotiations and the hubbub surrounding indie labels and their fight for a take of the profits.

For some reviews and discussion of the ad service, you can check out:




Ads can only link to MySpace profiles, so that pretty much makes me not interested.

Getting Your Music Featured on MySpace

One of the most popular articles on is Getting Your Band Featured on MySpace, which was posted to the Industry Wiki several months ago. The original article is an excerpt from an ebook by Nick Jag, who runs a site offering marketing tips on social networking sites. 

Because things change quickly online, I’m not sure whether these suggestions are still relevant or useful. I wanted to link to the article here and hopefully start some discussion in the comments to see whether anyone has ideas to contribute to the topic. 

Essentially, it says that the four ways to get featured are:

  1. Contact Customer Service and ask that your profile be considered
  2. Find a MySpace employee to put in a good word. This can be done via google searches or social networking
  3. A MySpace employee happens to come across your profile and recommends it 
  4. You pay money 

I’m not sure how practical or effective it is for unknown artists to pursue a MySpace feature, since the competition is probably very stiff. If anyone has thoughts or experience, please share it with us in the Comments…

How to Build an Independent Music Career

We recently interviewed Rachael Sage, a talented singer, songwriter, poetess and all-around musician.

She’s living the dream: making music, playing gigs, and supporting herself 100% through her music. Her experience will inspire you to work harder, write better music, and take more risks. So pay attention! When you’re done reading her mind, check out her website, MySpace page, and buy her music.

How long have you been at this game of writing music and sharing it with people?

I’ve been writing music at the piano since I was in kindergarten…and I think I started sharing it with people “officially” at summer camp. I was nervous, but it was exciting and definitely a milestone! After that I began to play my own songs at the weekly talent show, which was a pretty big deal for me since I was not popular. It felt like I was finally discovering something about myself that other people might appreciate.

Before that I’d played mostly for myself, my family and occasionally before dance class for my fellow dance-students, before the teacher arrived. So I’ve been doing this a while!

What have been some of the milestones in your career in terms of growing professionally?

Lilith Fair was a huge learning experience, and I still draw on many of the elements I observed as both a performer as well as an audience member, attending the rest of the concert after my own set was over. I was an enormous fan of so many of the acts performing on the bill including The Pretenders, Suzanne Vega and Sarah McLachlan, so it was nourishing musically just to be able to watch and listen to them all at close-range. But beyond the sheer thrill of sharing a stage with my idols, I learned so much about about how I wanted to engage with younger, emerging artists myself, as I evolved in my own career. Everything about Lilith Fair and Sarah’s vision was inspiring, positive and classy on so many levels, yet it was also brilliant from a business perspective, and a successful venture economically. So I learned one of my favorite lessons, in essence: with the right combination of persistence and talent, it is possible to be compassionate and community-minded, and still be successful in the music business.  It might not be easy…but it is possible!

Another milestone for me was opening for Eric Burdon & The Animals in Europe. A friend of a friend ultimately hooked me up with that gig, and I was petrified to say “yes – I can open for a rock/blues legend in a foreign country for audiences that barely speak English, of up to 10,000 people!”  But I didn’t hesitate to accept when the opportunity arose, and it forced me to really get my act together as an artist, at the time. Musically it was very daunting to open for Eric, when I wasn’t sure if his audiences would like me at all; but once I stopped worrying about how I’d go over and committed 100% to the band and the songs themselves, the shows really gelled and the connections with each audience became stronger. I think I learned a great deal about what it feels like to play a show with beginning, middle and end, and not just a “set”. Just by doing it over and over every night for two months, I got a feel for how much to talk, how to transition between songs, how to project to the back of a large venue and ultimately, how to amplify my personality beyond the songs themselves. I guess I learned showman(woman)ship!

Do you support yourself entirely through music, or do you still have a “day job” like so many of us?

Yes, I do music full-time and have for a number of years. My last official day job was also music-related, I was a jingle writer at a music production company and worked crazy hours – sometimes all night – composing and recording 30 and 60 second spots for every conceivable product and service you could imagine. Since then, I’ve continued to do some freelance graphic design for peers and the occasional commercial music commission, but I’ve been touring full-time for about 6 years, and haven’t looked back.

Have you ever had your music licensed? If so, how did that come about?

Yes, I have had several songs featured in indie films as well as on television. I’ve banged my head against the wall over and over trying to get to the right supervisor or director, but in all honesty, anything significant I’ve ever placed has been through some type of personal connection, thus far. For instance, I knew a director of a Lifetime film who was already a fan of my work – so when she requested my material for a made-for-TV movie of course I was amenable and the negotiation was easy.

And as recently as last week, an engineer who worked at the mastering facility I used on my last album licensed a song from an older album of mine for a film he produced years ago that is finally about to be released.

This month my new album “Chandelier” was licensed by MTV, but we’re not 100% sure what songs they’re going to use where yet; supposedly it’ll be featured on “The Hills”, which I’ve never seen, but I understand is a very big show. I don’t even have cable – but plenty of my friends do so hopefully they can TIVO it if we determine my music will actually be used!

Continue reading “How to Build an Independent Music Career”

Your Online Music Marketing Strategy – Evolvor Media

For some great tips on marketing your music online, we recently turned to Eric Hebert, CEO of Evolvor Media. His company works with bands and labels to roll out successful web marketing campaigns. Here are his thoughts…

In your opinion, what are the essential social networking sites that bands MUST be on these days?

There are a ton of networks out there, and with new ones coming out every day it seems, the task of setting up all these profiles can be time consuming. Obviously MySpace and Facebook are no-brainers, they’re going to be the ones you use the most. If you’re in the rock genre, Purevolume and GarageBand are must haves. Virb is becoming very popular because of its clean but customizable options. You’ll have to get on YouTube for videos and Flickr for photos, they’re part of the plan as well. You’ll also need to make traction on the big three streaming networks –, iLike, and Imeem. Saving the best for last, Reverbnation offers the best tools out of any of these networks to help promote their music and nurture their fanbase.

How can an independent artist use MySpace effectively to develop a fan community? Is that even possible anymore?

MySpace is just a tool in your toolbox. It has to be part of a bigger plan. You’ll use it to gain fans and communicate with them, but ultimately you’ll want to have your own website, your own blog, your own contact list. Use MySpace and the other networks to interact and bring them to your website. Do you own the contact list you have through MySpace? You want to build your communnity and own the asset.

What are some of the most exciting music marketing tools you’ve seen lately?

I mentioned Reverbnation, they are offering fantastic tools, mostly for free. They have the best streaming music widgets out there, the sound quality is far superior to MySpace’s player. The have a full list management system that also coordinates your street team. I used to pay money for a similar system that was harder to use! Full analytics for everything as well, all in very nice charts and graphs. Their Gig Finder helps you book shows with contact information available right there. Soon they’re going to be rolling out some awesome new options, you really need to check them out.

Continue reading “Your Online Music Marketing Strategy – Evolvor Media”

Guilty Pleasures

In keeping with Friday’s “casual dress policy,” I’m injecting some spontaneity and humor into the mix here. Don’t worry, our cutting and dry editorial style will return on Monday morning.

Goodbye MySpace

I took great joy moments ago in canceling my MySpace account for TheMusicSnob. I wasn’t interested in spending ANY time on their site, and so I wasn’t making any human connections there at all. A total waste of time.

Now I can focus my efforts on composing Twitter haikus about the Olympic games.

You May Already Be Famous in Japan

Have you ever dreamed of achieving super-stardom in Japan? Then go to YouMusic, where foreigners can look at pictures and stare puzzled at Japanese text. Or click on the “English” link to have the site magically transform, and add a profile of your own. I’m curious to see how it’s done on the other side of the world, and will be creating a profile later today. I also want to hear what indie Japanese music sounds like!


What I love about Facebook is that it is actually useful. For connecting with people I actually know.

Given that, I’m not sure how useful adding a TheMusicSnob page to my profile will be, but here it is anyway.

Sidenote: It will be great when Google owns EVERY tech company in the world, that way we’ll only have to upload our videos, photos, blog posts, songs, etc. once.


This weekend I’m leaving the comfort of the quiet Manhattan streets for the big city lights of Philadelphia. Going to see a friend play some live music, hang out, and hopefully gather with some musicians and bang on pots and pans.

If you have any suggestions related to Philly, let’s have them.

Messaging All Your Fans or Friends on MySpace

Given how slow and choked with advertising Myspace is, it can take forever just to send one message. They have so many useless features, but still manage to make the most basic ones unpleasant. Since most “friends” don’t share their email addresses, your only hope to convey a message to all your Myspace fans is to use your Twitter-like feed, which may not be adequate for your purposes, or compose messages one by one.

The Online Community Suite

My favorite tool for sending out a ton of messages is the Online Community Suite. This enables you to automate the sending of as many messages as you want. You can leave the program running on your computer while you go off and play a show or take a shower. Whatever. Point being, you compose your message to your “friends,” and that’s it. No more waiting for the pages to load. You don’t even need to have a web browser open, so you never have to look at those shitty ads. Online Community Suite

Advantages of Using

Continue reading “Messaging All Your Fans or Friends on MySpace”

Find Your Fans – A New MySpace Pay-per-Click Ad Program

MySpace recently launched “Find Your Fans,” a pay-per-click service that allows you to create and publish an ad for your MySpace profile and position it in front of your target demographic.

We’re a little behind in noticing, since I haven’t logged into my group’s MySpace page in a while. It seems that Tom recently sent a mass message to all music profiles detailing the new ad program.

Here’s how they describe it:

What is it?
“Find Your Fans” beta is an ad platform that enables anyone to easily run advertising campaigns on MySpace in an affordable, effective manner.
How does it work?
Before you can begin, you must have an active MySpace profile set up. Once you have a profile, “Find Your Fans” beta allows you to create your first online advertising campaign in just a few easy steps:

1. Create an ad. You can easily create an ad using our pre-built ad templates. Just browse our template library until you find the template you like, and then add your own text, image(s) and logo(s). You can also upload your own ad to run in your campaign.
2. Select your target audience. You select the audience that you are targeting with your ad. With “Find Your Fans” beta, you can target your ads to users within a specific gender, age range, geographic area or user interest.
3. Choose a budget and schedule. You choose the maximum amount of money you are willing to spend and how long you want your campaign to run.
4. Create an account. You will need to create a separate username and password for your “Find Your Fans” account and provide us with a valid credit card.

“Find Your Fans” beta will handle the rest for you. Your ad will run on MySpace and be targeted to the users that you have chosen. Your ad will continue to run until your campaign has reached the maximum spending limit or the scheduled end date you have set for the campaign. You do not pay for your ad to simply appear on MySpace. You are only charged when someone clicks on your ad.
How much does it cost?
The minimum spend for a campaign is only $25! You only pay when someone clicks on your ad and visits your profile (.25 cents for each click). You tell us how much you’re willing to spend upfront, so you’ll never spend more than planned.

My initial thoughts

MySpace is so overrun with advertising already, that the concept strikes me as not worth the time or money. Each click costs $0.25, and with the MySpace generation so used to free music, which is readily available on the site and other social networking sites, the odds are small that the average musician would recoup the investment by selling music. Perhaps they will find new fans that will go to gigs, but again, I’m doubtful. Other MySpace marketing efforts available to the small-budget artist don’t yield much, so why should this one? Maybe I’m just too cynical…

Please correct me if I’m wrong, or if you have used these ads with some success…Perhaps there is hope:)

Here’s a link to a blogger that’s applied for the ad program and promises to post info on how it works / goes…

And here’s one that’s more optimistic on the program: click here

MySpace is a Trailer Park and I’m Never Visiting Again…

Using MySpace makes me feel dirty. Like I just visited a trailer park and ate potato chips and watched TV commercials with strangers while fleas crawled on the carpets. Recently I logged in and it was like a condemned slum in hell: the site had been converted into a sidebar to a giant “Guitar Hero” advertising campaign, marked by vivid oranges and fiery reds…Even the flames of the inferno were simulated by the lovely animated Guitar Hero graphics. Just to remind me that each click is truly part of the descent downward…


I’ve stuck it out several years, fluctuating between logging in daily to try and add new “friends” that I will never engage with in a meaningful way, or totally block the site from my consciousness for months at a time. While your hideous layout, icons and EVERYTHING else are terrible enough, the lethargy of your ad-choked servers has turned even the most benign process into a tedious bore.

The only upside I could see in all these years, aside from meeting a few very damaged women for strange liaisons, was that MySpace had become the epicenter of online music marketing. I marveled at the bands with millions of fans, billions of listens, etc. Especially given how time consuming it is just to add a friend. Boy they must have a lot of money, to hire little monkey boys to click through accounts all day long. Alas, the day came when I learned of the inside track – “the MySpace bot.” Little software programs designed to automate marketing functions, leaving the braindead activity of participating in MySpace to the computer while I searched for signs of life elsewhere. That sure got my hopes up. It at least made things bearable. I mean, my software proxy has basically conducted all my MySpace personal interactions for the last several months. At least. And that’s probably the only reason why I haven’t just canceled my account.

Oh, and I forgot one REALLY important point – The good bots are separate programs, and don’t even require you to have a browser open. Which means, YOU DON’T EVEN HAVE TO LOG IN TO MYSPACE. You never have to see a horrifying full page graphic for the latest piece of cultural garbage, or get the shivers from an eyeful of crass icons implying endless permutations of meaningless functionality.

The point being, that I was tolerating this relationship. I hadn’t gotten the courage to quit you completely. But you’ve made it impossible to continue. I tried to run my bot tonight, add me some friends, send some messages out to the atmosphere, do some “mass marketing,” etc. But the bot wouldn’t send any messages. So I was forced to log into your internet vomitorium, where when attempting to “Compose” a message (You make it sound so profound), I was informed that users with over 2000 friends “cannot use this function” or some other nonsense.

So, you’re telling me, that at MYspace, aka the “place for friends,” that because I have a lot of friends, I lose my privilege of communicating with them? ! Well that is just dumb. But you’ve made this very easy for me. So I just wanted you to know that this is goodbye.


Update: For an awesome article on MySpace, read How To Defeat and Kill The Devil MySpace