The deeper I wade into the nuts and bolts of music marketing, the sicker I feel. Are all industries as over saturated and horrifying?
Of all things, music has been the closest to my heart forever. And so I can’t imagine how I would feel, marketing something I didn’t even like. Oh, wait. Actually I can. Last year I worked in marketing at a hi-tech company here in NYC. My job in a nutshell was to sell software that didn’t exist with features and benefits that the company could never produce, to non-existent customers. What a shithole. Try feeling confident when pitching imaginary products based on technology you couldn’t produce or even talk about intelligently, to Fortune 500 companies. Good luck!
Anyway. I just came across a really cool hip-hop biz blog. Justin Boland has a style that I can really identify with. As the Bobs would say, this guy is a “real straight shooter”.
Continue reading “Marketing is an Illness – So Cheer Up!”