Music Licensing and Corrupt Music – A New Way to Sell Out
28 Dec
Yesterday’s New York Times has an interesting discussion on the detrimental effects of music licensing on the creation of music itself.
The question is: What happens to the music itself when the way to build a career shifts from recording songs that ordinary listeners want to buy to making music that marketers can use? That creates pressure, subtle but genuine, for music to recede: to embrace the element of vacancy that makes a good soundtrack so unobtrusive, to edit a lyric to be less specific or private, to leave blanks for the image or message the music now serves. Perhaps the song will still make that essential, head-turning first impression, but it won’t be as memorable or independent.
There are plenty of good points brought up over the tricky relationship between commerce and art. It’s a perennial problem that’s manifesting itself in new ways given the shifts in the music industry.
Licensing hasn’t changed how or why I write music, but I have never made any money from licensing.
It seems to me that anything that can be corrupted will be corrupted, but that’s not necessarily terrible. There will always be a new generation of uncorrupted artists, ready to throw themselves off the cliff. I am generally concerned, though, about the increased branding and marketing of everything in this life.
As we seek a perpetually higher standard of living, how can people make more money without increasing the amount of things they sell to other people?
What do you think? Check out the article.
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