Music Licensing Success with Rumblefish

Welcome to Day Two of our look at Rumblefish, the music licensing and sonic branding company.

Yesterday we reviewed the essential details of their licensing procedures, contracts, and some great things about their model. Today we look at some ways that the Rumblefish CEO, Paul Anthony, suggests artists approach music licensing.

What Licensing Pros Are Looking For

Rumblefish sells emotions, not music. Clients are looking for themes and moods to mirror or inspire what they want people to experience.

Pros look for three things:

  1. Does the song convey an emotion? (happy, sad, tired, bored…)
  2. Does the song convey a situation? (Breakup, arrest, party…)
  3. Does the song portray a specific character? (girl in love, rejected lover…)

Up-tempo and happy songs are harder to find. There are many more sad songs written than happy songs. So, if you write great happy songs, push those. You have an advantage. (In my experience, this is true; it’s taken me years to learn to write a good happy song. I think they are much harder to write.)

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Music Licensing and Brand Marketing: Rumblefish

Rumblefish is a web-based company that connects artists and labels to companies looking to license music. Last week I had a great conversation with Paul Anthony, CEO of Rumblefish. Today and tomorrow we are covering the company and sharing Paul’s tips for licensing success.

Rumblefish Licensing Contract Details

  • All licenses are non-exclusive
  • By submitting music you are agreeing to a 1-year term
  • There are no submission or membership fees
  • You retain 100% ownership of your rights
  • You retain 100% of back-end performance royalties
  • You receive 50% of net licensing fees
  • They pay out quarterly

How Artists License Music with Rumblefish

  1. You submit music to Rumblefish with a completed application and tax forms
  2. Your music is approved (hopefully)
  3. Your music is added to the Rumblefish catalog
  4. People and companies that need music find your tracks on Rumblefish and pay a licensing fee based on what they’re going to use it for
  5. Rumblefish splits the licensing fee with you
  6. You move out of your cardboard box and onto a friend’s couch
  7. Repeat these steps, until you own your own couch

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