Using the "MyBand" Application on Facebook to Promote Music

Topic(s): Online marketing, Facebook

As excerpted from Nick Jag's Facebook Marketing book...

This is a neat application for bands and musicians. The My Band Application has many similar features to iLike Application however its networking capabilities aren’t as strong since users need to add the ReverbNation Application to their profile in order to share your music. The difference here is that the iLike Application has approximately 500,000 active users, and ReverbNation has 4,000. You can try using the “Promote Your Music” link inside the application home to get as many fans as possible.

One thing the My Band Application does have over the iLike Application is a Mailing List and Street Team sign-up form. After you get your first sign-up, you’ll have to sign-up to another free application called FanReach to use this tool (you’ll get an e-mail), but for most bands, it’s worth doing.

The other neat feature of the My Band Application is its Play Statistics (the Statistics link on the Application home). This allows you to view many details about how well your songs are doing and where your plays are coming from.