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The L Magazine

Publication Type	Magazine
URL	http://www.thelmagazine.com
Staff	Founder - Scott Stedman Assistant Editor - Mark Asch
Description	The L Magazine is a Brooklyn, NY-based free bi-weekly publication covering arts and culture. Its named after the L Subway train, which runs from 8th Ave. and 14th St. in Manhattan, New York City to the Rockaway Parkway in Canarsie, Brooklyn. Though the magazine does give coverage to national arts events, its focus is on Brooklyn and downtown Manhattan. It is the highest circulation publication aimed at the 21-to-34 demographic in New York City. The L Magazine was founded by Scott Stedman in 2003 in a one-bedroom apartment. Stedman previously worked as a reporter for MIT's Technology Review. The magazine has since published nearly 200 issues. The L Magazine has an extensive web site featuring much of the magazine's content and also other exclusive features, film reviews and listings. The online version of the L Magazine is maintained by Assistant Editor Mark Asch.
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Getting Coverage	Mike Conklin is the L Magazine's Music Editor. He can reached by sending an e-mail to editor@thelmagazine.com, attention Mike Conklin or occasionally, by e-mailing the listings editor at livemusic@thelmagazine.com. Conklin also has a myspace page.
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Pros	There is no better publication in New York to take notice of you than the L Magazine. Boasting the largest circulation of any arts publication in the city for the core 21-to-34 demographic, the L Magazine can connect a band to more potential fans than any other local source. The L Magazine's writers and editors do not live in high-rise apartments and they frequently attend local music events. The L Magazine's music staff are not afraid to give press to even the smallest bands. For example, unsigned Brooklyn band Takka Takka appeared in the L Magazine's best-of 2006 list despite their lack of a record deal or major attention. Since then, Takka Takka have become a nationally touring act, supporting Clap Your Hands Say Yeah and others.
Cons	The L Magazine's music writers have extremely discerning, and occasionally contradictory, tastes. While record sales and concert attendance may not be obstacles to getting coverage, your music may be. The L Magazine's staff is young and at times, can be especially critical where more experienced reporters may hold back.

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Additional Information	Located on Jay St. in the DUMBO area of Brooklyn.