Comments on: Your Online Music Marketing Strategy – Evolvor Media

By: A Rebuttal to the Commenters of My BandZoogle Interview | Evolvor Media

A Rebuttal to the Commenters of My BandZoogle Interview | Evolvor Media — Wed, 10 Mar 2010 17:43:48 +0000

[...] to first thank Chris from Bandzoogle for approaching me to do an interview for them; anytime I get asked to do an interview I gain a new found confidence in what I preach and teach and it feels good to [...]

By: Educating Independent Musicians with Music Label 2.0 | The Music Snob

Educating Independent Musicians with Music Label 2.0 | The Music Snob — Mon, 22 Jun 2009 19:11:39 +0000

[...] of themusicsnob Eric Hebert over at Evolver is busy launching a new service for musicians called Label 2.0. It’s a service they will be [...]

By: Scott Clous

Scott Clous — Tue, 14 Oct 2008 00:54:15 +0000

Again, great stuff. I love this blog. Still, I am wondering… in all the discussion, are you talking about YOUR music or confusing marketing talk = music talk… I just emailed Derek S. about this, and he’s put out lots of good stuff. Ditto Cdbaby… I think your blog will get people who are trying to sell music, but not always fans.

Think about a good book, and the last good book about writing books you read….

Just a thought,

Scott Clous
http://www.clousfamily.com

I however, am being driven crazy because I can’t hear the music

Must me my “snobby nature”

By: Your Online Music Marketing Strategy :Urban Music Strategies

Your Online Music Marketing Strategy :Urban Music Strategies — Sun, 12 Oct 2008 14:40:29 +0000

[...] Continue reading… [...]

By: MySpace Unveils New MySpace Music and I’m Not Impressed | Evolvor Media

Wed, 01 Oct 2008 03:34:50 +0000

[...] start, and I’ve mentioned this before, is that the MySpace streaming player [...]

By: brian

brian — Wed, 27 Aug 2008 17:04:28 +0000

Good point, that the majority of good media content will be live performances. And it’s true, that most referrals these days are video and not just audio. Kind of unfortunate for those with great sounds but poor performances.

I tend to divide groups into two categories: those with studio recordings better than the live show, and live show better than the recordings. For example, I stopped going to extreme lengths to see Radiohead in concert because their concerts are not sonically great reproductions of their albums. And since they don’t really improvise too much, I sometimes prefer the perfection of a studio recording. Their in-studio videos, though, are a great compromise in my opinion, because I get to watch them playing the songs up close, and the sound quality is really good.

With other groups like Pearl Jam, the Grateful Dead, Phish, or My Morning Jacket, the energy and emotion of live performance really doesn’t translate to studio albums, so live performance is absolutely where it’s at.

By: Andrew

Andrew — Wed, 27 Aug 2008 15:14:17 +0000

@evolver – that’s why I went into the music business in the first place ;-p

It is all about interaction – and the live show is the most interesting and content rich experience

@brian “…But these musicians probably hit my radar screen when other people are out seeing them live, and then turn me onto them.”

– that is exactly the point – ..whereas…

“…With web videos and other media, I am optimistic that conversions can happen even more easily without live shows…”

– misses the point – what are those web videos and other media going to be of? They should be of the band playing – and preferably playing live. If a band are resourceful enough to have someone on the team who can capture a performance – even with a cheap $150 camera – and then pull the audio track from the soundboard – that’s cool – that’s real that’s authentic and it is also unique to the band. You can upload it, tag it, etc etc.

But the beauty of playing live today is that the majority of the audience will be doing the same thing – on phones – on cameras – hell, you can ask them to do it and they love it

I have a theory about an artist’s digital footprint – the bigger the better – and the only way to take it exponential is to get other people, lots of other people, the fans to create it – and they will be happy to do it if you have a great band and a great show…

When I think of my own radar screen – whether its a twitter post, an rss feed, a network friend referral – it’s been a long time since I received “you gotta hear this” – its pretty much “you’ve gotta see this.”

K – rant over ;-p – but I would caution any band that thinks that they should take time away from playing live to focus on social media – if you’re good – your fans will take up the slack.

By: Search Camp, The Return of Albert Costill & the Music Snob | Evolvor Media

Wed, 27 Aug 2008 15:03:53 +0000

[...] other news, I had the pleasure of doing an interview with some music snob. I think the interview went great and I was very pleased with the answers I presented; they remind [...]

By: evolvor

evolvor — Wed, 27 Aug 2008 14:51:57 +0000

It’s all about interaction and LIVE is the ULTIMATE interaction! Okay, aside from maybe some sexual encounter, that is, but you pick up what I’m putting down.

By: brian

brian — Wed, 27 Aug 2008 13:43:57 +0000

Very true! Twittering to no one or no one that gives a shit about you won’t make much impact…

At the same time, there are a lot of musicians that I love and follow but will never actually see play live. But these musicians probably hit my radar screen when other people are out seeing them live, and then turn me onto them.

With web videos and other media, I am optimistic that conversions can happen even more easily without live shows…